When anyone visits or uses MG’s Services, the Company might collect their Personal data. Personal data or Personally Identifiable Information (“PII”) means any information relating to an identified or identifiable natural person. Such information includes name, email, mobile number, phone number, street, city, state, country, location information and IP address or other such information that the visitor posts in public space of the Company’s Services.
MG Pakistan might also collect the Visitor’s or User's billing name, billing address and payment method when we enable digital transactions on MG Pakistan’s website. MG Pakistan NEVER collects its Visitor’s Credit/Debit card information or expiry date or any other details pertaining to the Visitor’s or User’s card on MG Pakistan’s Services.
MG Pakistan may collect demographic information about its Visitors or Users, events they like, events they intend to participate in, car they intend to buy and showroom they choose, or any other information provided by the Visitor during the use of MG Pakistan’s Services. The Company might collect this as a part of a survey also.
MG Pakistan might collect the type of mobile device the Visitors are using, or the version of the operating system their computer or device is running. MG Pakistan may also collect information about your location when you use MG Pakistan’s Services. Your location can be determined with varying degrees of accuracy by GPS, IP address, Sensor data from your device, Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth enabled devices. The types of location data we collect depend in part on your device and account settings. For example, you can turn your device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices.
If the Visitor uses the Company’s Services, then it may collect information about the Visitor’s vehicle namely the name of the vehicle, the variant of such vehicle, its registration number, chassis number, date of purchase etc.
MG Pakistan may collect information about the Visitor’s or User’s activity on MG Pakistan’s Services. The activity information we may collect may include: Terms the Visitor or User searches for, Visitor’s or User’s views and interactions with content and ads, any information the Visitor or User may enter when he/she uses any features on MG Pakistan’s Services, people with whom the Visitor communicates or shares content with, what site the Visitor came from, duration of time spent on our Services, pages accessed or what site Visitor visited when he/she left the Company’s Services, etc.
The Company might use the Visitors’ information to customise your experience with MG Pkaistan. This could include displaying the contents based upon Visitor’s preferences. The Company may also analyse the characteristics of its Customers to derive insights for future products/services/offerings/brand communication/resolve consumer issues related to service/product or anticipate and resolve problems for products/services purchased/do some research and analysis to maintain, protect, develop and improve its networks and services. The Company may also send the invoice for its products to the required Customers. The Company may also store its Visitors’ preferences for future interactions and communications. The information so gathered by the Company may also be used by it to provide its Visitors with information related to our products that the Visitors request from the Company.
The Company may use the Visitors’ information to make its Services and products better. It may combine information that it gets from its Visitors with the information about its Visitors that it gets from third parties. This will lead to improvement of your customer experience and personalisation of our Services.
The Company may use information so gathered to protect Itself, its customers or its websites for security purposes. The Company may further use the information to prevent illegal activities, suspected fraud and potential threats to our network.
The Company might use the information that the Visitor provides, to confirm your registration for an event or to contact you for confirmation of a purchase on MG Pakistan’s Services or for making a call or sending SMS or emails for promotional or product related information or to respond to your queries or for any other legitimate purposes or to communicate regularly with its Customers to inform you about service updates and advertisements that may be of interest to you.
The Company may also deliver customised content or advertising such as personalised offers for products and services that may be of interest to its Visitors.
The Company might also tell our Visitors about new features or products. These might be the Company’s own offers or products, or third-party offers or products that the Company thinks, you might find interesting. The Company may also contact our Visitors, if required, for specific services like Test Drive, Offers, and Product Service/Vehicle Service related Information through our Services and data collated, the Company may also request our Visitors to participate in the Company’s online communities, including social media channel/pages and blogs.
The Company might use the information received from our Visitors for trouble shooting purposes. The Company may use the IP address of Visitors to understand the problem with our server and to administer our Services better to cater to our Visitors’ needs.
The Company shall be using the information only as is permitted by law.
The Company may share our Visitors’ information with event organisers and other parties responsible for fulfilling the purchase or event management obligations. The event organisers and other parties may use the information that the Company gives them and is used in the manner as is described in their privacy policies.
For example, if a dealer of the Company needs customer data to provide better services and customer experience, then the Company may provide such customer data to them or if the part of the Company’s business is sold then the Company may give our customer list as a part of that transaction.
The Company will share information to respond to a court order or subpoena. The Company may also share the information if a government agency or investigatory body requests. Or, the Company might also share information when we are investigating potential fraud.